What do we do?

We provide online direct marketing services in the consumer finance marketplace. With upStar, clients get the benefit of a skilled marketing team and sophisticated analytics. We get to know your business and add value through our expertise in marketing execution. We identify the right consumers for your product and send appealing offers designed to maximize response.

How do we do it?

We know financial services. upStar's team has been marketing financial services products to consumers online and offline for the past decade. We know products, process, and consumer mindsets. Our proven ability to navigate the truly unique aspects of consumer finance is drives invaluable strategic insights for our clients. Using this knowledge, our in-house creative team develops targeted messaging that resonates with consumers.

We provide results.

We don’t just sell names or lists. We work with clients to understand your unique business and our in-house creative team optimizes your marketing messages to maximize advertising ROI. Through real-time monitoring and analyzing results, we identify the best ways to customize messages for your products by measuring every aspect of the campaign to understand what drives the best response. With our performance-based pricing, our success depends on your success.

We broaden consumer response channels.

Our online marketing experience is bolstered by our extensive offline experience. We know that email alone is not always sufficient in marketing financial services to consumers. So, we have built call center capabilities to broaden response channels and provide incremental sales support beyond banners and email. Our clients benefit from our volume pricing and our years of analyzing response and training high quality customer support representatives. Several of our call center partners in Panama, the Philippines, and India even provide bi-lingual support for Spanish speaking consumers.

• We listen to you to learn about your specific business and your customers
• Our creative team works with your existing marketing collateral to create mail with high conversion rates.
• We send the offers and track results through detailed reporting of conversion performance
• Analyze… optimize …repeat!

We are able to help you maximize your ROI on advertising by leveraging our technology to identify the right leads at the right time for the right product. We understand direct marketing – results are all that matter. So we meticulously track open rates, click thru rates, and conversion rates based on subject lines, timing, creative, lists, and many other components of the message.